As they grow, most companies will want to create a brand image. I say if you want to grow better, faster, and easier, create a spokesperson for your company, preferably you, and then brand yourself as the company icon. Make your face and name stand out and get it in front of the masses.
People remember people more easily than they do company names, products, or services. You want them to want to get to know you and have a lifetime relationship with you. They want to know that, if needed, you will be there to help them and meet their needs. Companies, products, and services are cold and non-relational. People prefer to deal with people.
If you catch hold of this truth you will watch your brand double overnight. In all instances (other than a few exceptions and mega organizations with unlimited marketing budgets) this works almost every time. Just look at video-if you add it to your website, you almost double your sales conversions. It's simply because people want to deal with a live person, not with an impersonal entity; they want to deal with you. Brand you, and watch your business grow.
- Matthew D. Miglin, PhD