Do your prospects know your face? Do they remember your name? If they don't, it is time to change that. If you were like me, you were told it is egotistical to put your name on everything and put your face on your books, brochures, websites, postcards, etc. It is just not what people "do." That's what I was told, but now I understand that I missed out on a valuable advertising space on my book covers, brochures, and websites. A missed opportunity also means missed revenue. I am here to tell you that you want to do everything you can to have prospects remember your name and face so much that they see you everywhere they go and are unable to forget about you. In order for customers to not forget about you, they need to see or hear your name at least once every three months. Putting your face on your book cover is great because every time they move it or pick up your book they will think of you. Your marketing objective for the next year should be to saturate your target market with your name and face so they think of you today, tomorrow, and as often as possible until they need your product or services again.
- Matthew D. Miglin, PhD