The age of the traditional paper business card is over, done, finished; it's obsolete. It doesn't work effectively any more. Just like the hammer for the contractor, its days are numbered. Most contractors now are using a nail gun to drive nails, not a hammer. Out of all the business cards you hand out without saying anything, how many actually come back as sales? Few, if any, in most cases. Why? Everyone else is using a business card, too. So how are you different and how are you to make a lasting impression and be long remembered? If you're like me, you have stacks of business cards rubberbanded together all over your office that never get looked at again. There are lots of businesses with great products and services that get lost with everyone else's business cards. If you don't mind getting lost in the crowd, continue using the paper business card that has not changed in decades. It is time for a change and time to use a much more powerful marketing tool, like a book. Anyone who knows anything about marketing should write a book. As for me and my office, we will use our book as our Ultimate Business Card.