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Why should I write and self-publish a book?

Why should I start now?

In the Real Estate Market, buying your first property is the hardest task. Once you do that, buying the second and third are easier because you have established yourself financially, and now your experience builds your reputation, credit, and stability. Also, the sooner you buy, the more value you earn over time.
It's the same with self-publishing. The first book is the hardest to complete, market and sell, but it sets you on a course. With every day that passes, your book is out there promoting you, earning income and drawing in potential clients. All business, innovation and income starts with ideas. The key is to express those original, relevant ideas NOW before someone else does. It';s a snowball effect. The sooner you start rolling it, the bigger it will get over time.

Where do Matthew D. Miglin and Expert Self Publishing come in?

How is this different from other SELF-PUBLISING SERVICES?